Ford’s new World Headquarters launch video was conceived as acinematic celebration of design, craftsmanship, and innovation —reflecting the company’s heritage while unveiling its future. Thenarrative paid homage to Ford’s tradition of clay modeling,reimagining the process to reveal not a car, but the new FordCentral Campus Building.
The film opens with artisans sculpting clay — a visual metaphorfor design and creation. Guided by a quote from BuckminsterFuller, “The best way to predict the future is to design it,” thesequence builds toward the reveal of Ford’s new headquarters.The motif ties Ford’s legacy of design excellence to thecompany’s forward-looking vision of collaboration and creativity.DeltaRomeo handled post-production and animation for thetransformation sequence — where the clay model of theheadquarters transitions into the real glass-and-steel building.The final reveal sequence serves as the emotional and visualcenterpiece of the film. As the camera pulls back from the claymodel, the animation seamlessly transitions into aerial dronefootage, unveiling the completed Ford campus bathed in light — asymbolic transformation from vision to reality.
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