Ford’s new World Headquarters launch video was conceived as a cinematic celebration of design, craftsmanship, and innovation —reflecting the company’s heritage while unveiling its future. The narrative paid homage to Ford’s tradition of clay modeling, reimagining the process to reveal not a car, but the new Ford Central Campus Building.
The film opens with artisans sculpting clay — a visual metaphor for design and creation. Guided by a quote from Buckminster Fuller, “The best way to predict the future is to design it,” the sequence builds toward the reveal of Ford’s new headquarters. The motif ties Ford’s legacy of design excellence to the company’s forward-looking vision of collaboration and creativity. DeltaRomeo handled post-production and animation for the transformation sequence — where the clay model of the headquarters transitions into the real glass-and-steel building.
The final reveal sequence serves as the emotional and visual centerpiece of the film. As the camera pulls back from the clay model, the animation seamlessly transitions into aerial drone footage, unveiling the completed Ford campus bathed in light — asymbolic transformation from vision to reality.
