Delta Romeo worked directly with JIMDO to establish a new design system for the brand as it continues to grow and evolve. The partnership focused on creating a clear, flexible visual language and a brand video that explains how small business owners can use JIMDO’s website-building tools to create a professional online presence. By translating product features into approachable, real-world scenarios, the work positions JIMDO as a practical partner—helping entrepreneurs build trust, customize their sites, and launch with confidence.
The design and motion system is built around a restructured grid that centers on the JIMDO rectangle as the core organizing principle. Motion is primarily two-dimensional, using sliding and re-adjusting behaviors that reflect how users interact with the platform. A disciplined Captive Grid establishes clarity and consistency through structured compositions and vector-based interface imagery, while an Expanding Grid introduces asymmetry, hand-drawn elements, and moments of cel-style animation to add warmth and humanity. Together, these approaches balance precision and expression, resulting in a modular, scalable system that unifies product demonstration and brand storytelling.
