To support Molloy College’s transition to Molloy University—and to ensure the new designation resonated as powerfully with prospective students as it did institutionally—Austin Williams, the school’s longtime agency partner, turned to DeltaRomeo to help bring the story to life across every platform. Working collaboratively, we developed a multidimensional, visually dynamic campaign that stood out in a crowded landscape of newly renamed universities.
To showcase the diversity and depth of academic programs, DeltaRomeo created a series of four high-impact videos, each built around a unique thematic focus spanning STEM, the arts, humanities, and athletics. Designed for use across broadcast, web, social, and large-format LED walls, the content delivered a cohesive, high-energy expression of Molloy University’s identity—ultimatelycontributing to the largest freshman class in the institution’s history.
Throughout production, DeltaRomeo leveraged its full-stack content capabilities: casting real students alongside actors, capturing live-action sequences that reflected authentic campus life,and integrating separately filmed green screen props to enable seamless visual effects. The creative centerpiece was a system of orbiting educational objects—books, microscopes,instruments, tablets, athletic gear—symbolizing each student’s academic ecosystem and the interplay between learning, technology, and extracurricular growth.
In post-production, our team blended practical footage with digital elements, including 3D animation of the university’s “U”mark and custom lensing effects, ensuring the final content was optimized for every channel from mobile to immersive LED environments. The result was a cohesive, future-forward visual campaign that affirmed Molloy University as a vibrant, inclusive hub of innovation and learning.
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