Singer’s highly bespoke vehicle commissioning process involves countless customization options, making it difficult for customers to visualize and manage their choices. DeltaRomeo created a custom web application for Singer customers to design, visualize, and configure their own unique vehicle during the discovery process. The online configurator transformed Singer’s commissioning process into a clear, engaging digital experience. Customers gained confidence by visualizing their designs inreal-time from any location.
DeltaRomeo designed and built a private, WebGL-based 3D configurator for Singer that allowed clients to explore and personalize their vehicle long before production began.Powered by the Sketchfab API, the system delivered real-time, high-fidelity rendering directly in the browser, while a fully custom user interface guided customers through materials, colors, and configuration options within a secure, invitation-only portal.
By enabling clients to visualize their car months ahead of the build, the configurator reduced uncertainty and accelerated decision-making, aligning expectations across clients, designers, and engineers. The online configurator transformed Singer’s commissioning process into a clear, engaging digital experience. Customers gained confidence by visualizing their designs in real-time from any location.
