Singer’s highly bespoke vehiclecommissioning process involves countless customization options, making itdifficult for customers to visualize and manage their choices. DeltaRomeocreated a custom web application for Singer customers to design, visualize, andconfigure their own unique vehicle during the discovery process. The onlineconfigurator transformed Singer’s commissioning process into a clear, engagingdigital experience. Customers gained confidence by visualizing their designs inreal-time from any location.
DeltaRomeodesigned and built a private, WebGL-based 3D configurator for Singer that allowedclients to explore and personalize their vehicle long before production began.Powered by the Sketchfab API, the system delivered real-time, high-fidelityrendering directly in the browser, while a fully custom user interface guidedcustomers through materials, colors, and configuration options within a secure,invitation-only portal.
By enablingclients to visualize their car months ahead of the build, the configuratorreduced uncertainty and accelerated decision-making, aligning expectationsacross clients, designers, and engineers. The online configurator transformedSinger’s commissioning process into a clear, engaging digital experience.Customers gained confidence by visualizing their designs in real-time from anylocation.
